Exhibition Name: China International Brand Licensing Exhibition
Time: October 16-18, 2024
Location: Shanghai New International Expo Center
Session: 17th
Visitors: 90,000+
Visitor categories: covering toys, baby products, stationery, home textiles, apparel, food and beverage, lifestyle products, gifts, beauty and daily necessities, consumer electronics and themed products.
Gifts, beauty and daily necessities, consumer electronics and theme space and other full fields.

According to the “2020 White Paper on the Development of China’s Brand Licensing Industry”, China’s annual licensed merchandise retail sales reached 99.2 billion yuan in 2019, up 15.9% year-on-year.

China’s annual licensing gold in 2019 was 3.82 billion yuan. China is one of the fastest-growing markets in the global licensing industry, and its scale is firmly ranked as the fifth in the world, second only to the United States, the United Kingdom, Japan and Germany, with huge potential and space for development.

CLE China Licensing Expo is the only licensing exhibition approved by the Ministry of Commerce of China and organized by China Toys and Baby Products Association, which has been successfully held for 14 times since 2007, and has become the largest, most influential, authoritative and professional international trade platform in Asia. It has become the largest, most authoritative and professional international trade platform in Asia.